The aim with the ancillary texts is to create awareness and attract and audience for the main product. To do this it is necessary to make the texts appealing but also work well together and conform to the main product also.
The poster advertisement of our radio drama is used as something to inform people about the radio drama as well as persuade them to listen to it. It is mainly used as "eye-candy", in that it is just meant to look good as a persuader for people to investigate further, and in this I feel it succeeds. The poster conforms to the genre and feel of the radio drama and compliments it well.
The double page feature is similar to the poster in that it provides information as well as aiming to persuade the reader to listen to the radio drama, but it goes into more detail about what the radio drama is about and it draws in more of the target audience. The poster itself would act as a persuader for the audience to gain more information, which is where the double page feature comes in. The feature will then act as an enforcer to entice people to listen to the radio drama. Again, I attempted to have the feature conform to the genre and mood of the radio drama, just like with my poster.
So overall I think that my main product and ancillary pieces are effective together. I think that the advertisement, the double page spread and the radio drama itself work very well together and are very effective in that it would draw a large target audience.
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