This advertisement for
The Hitchhiker's Guide to the Galaxy reflects heavily on the genre and theme. We can clearly see the night's sky in the background with lots of stars. This reflects the sci-fi genre of
Hitchhiker's Guide. The typeface is used again to reflect the genre. Large, bold, capital letters have action/science fiction connotations.
This is an advertisement for another science fiction drama,
The War of the Worlds. Large, bold letters are again used on top of a picture of an alien vessel firing a laser, reflecting the theme and genre of the piece.
The Archers, being a completely genre to
War of the Worlds and
Hitchhiker's Guide, looks completely different. It is calmer more chilled out with small, white text displaying the name, along with the bright image of a field in the background. These things reflect the theme and genre of
The Archers.
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